Communicating on Television

1. STRAIGHT TALK

To effectively present an opinion or viewpoint in a short time.
To stimulate giving a presentation as part of a television broadcast.

Time: Three minutes, plus or minus 30 seconds.

2. THE TALK SHOW

To understand the dynamics of a television interview or “talk” show.
To prepare for the questions that may be asked of you during a television interview program.
To present a positive image on the television camera.
To appear as a guest on a simulated television talk show.

Time: Ten minutes, plus or minus 30 seconds.

3. WHEN YOU’RE THE HOST

To conduct a successful television interview.
To understand the dynamics of a successful television interview or “talk” show.
To prepare questions to ask during the interview program.
To present a positive, confident image on the television camera.

Time: Ten minutes, plus or minus 30 seconds.

4. THE PRESS CONFERENCE

To understand the nature of a television press conference.
To prepare for an adversary confrontation on a controversial or sensitive issue.
To employ appropriate preparation methods and strategies for communicating your organization’s viewpoint.
To present and maintain a positive image on television.

Time: Four to six minutes for presentation, eight to ten minutes for question period.

5. TRAINING ON TELEVISION

To learn how to develop and present an effective training program on television.
To receive personal feedback through the videotaping of your presentation.

Time: Five to seven minutes for the presentation, plus five to seven minutes for playback of the videotape.