The Professional Speaker

THE PROFESSIONAL SPEAKER

1. THE KEYNOTE ADDRESS

Identify the basic differences between keynote speeches and other kinds of speeches.
Learn how to evaluate audience feeling and establish emotional rapport.
Learn and use the professional techniques necessary for a successful keynote presentation.
Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.

Time: Fifteen to twenty minutes – longer if club program allows.

2. SPEAKING TO ENTERTAIN

Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
Deliver the speech in a way that makes humor effective.
Establish personal rapport with your audience for maximum impact.

Time: Fifteen to twenty minutes – longer if club program allows.

3. THE SALES TRAINING SPEECH

Tell a sales audience how to sell a product by using a planned presentation.
Inform a sales training audience about the human experience of the buyer-seller relationship.
Use entertaining stories and dynamic examples of sales situations.
Inspire sales people to want to succeed in selling.

Time: Fifteen to twenty minutes – longer if club program allows.

4. THE PROFESSIONAL SEMINAR

Plan and present a seminar with specific learning objectives.
Relate to the audience by using a seminar presentation style.
Use seminar presentation techniques to promote group participation, learning and personal growth.

Time: Twenty to forty minutes.

5. THE MOTIVATIONAL SPEECH

Understand the concept and nature of motivational speaking.
Apply a four-step motivational method with the purpose of persuading and inspiring.
Deliver a motivational speech to persuade an audience to emotionally commit to an action.

Time: Fifteen to twenty minutes – longer if club program allows.