Public Relations

PUBLIC RELATIONS

1. THE PUBLIC RELATIONS SPEECH

Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
Favorably influence the audience by the skillful and friendly delivery of your talk.

Time: Five to seven minutes.

2. RESOURCES FOR GOOD WILL

Research the operation and benefits of an organization or company.
Prepare a talk designed to build goodwill toward it by presenting factual information.
Analyze the common interests of your audience and focus your presentation on those interests.
Effectively use at least one visual aid to enhance the audience’s understanding.

Time: Eight to ten minutes.

3. THE PERSUASIVE APPROACH

Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

Time: Eight to ten minutes.

4. SPEAKING UNDER FIRE

Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
Conduct a question-and-answer period on the speech subject.

Time: Six to eight minutes for speech – Eight to ten minutes for question period.

5. THE MEDIA SPEECH

Write a speech script on behalf of a social cause.
Using the script, present the speech to persuade a general television audience.

Time: Eight minutes, plus or minus 30 seconds.